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Last Updated : 04/04/2026

Who We Are

MFX Plates (“we”, “us”, “our”) is a UK‑based provider of premium, DVLA‑compliant number plates and related products.

Our website address is: https://mfxplates.co.uk

We are committed to protecting your privacy and handling your personal information with transparency and care.

What Personal Data We Collect

Information You Provide Directly

We collect information when you:

  • Place an order
  • Create an account
  • Contact us
  • Subscribe to our mailing list
  • Enter information at checkout
  • Upload images or files
  • Leave a review or comment

This may include:

  • Name
  • Email address
  • Billing and shipping address
  • Phone number
  • Order details
  • Uploaded images (e.g., plate references)
  • Account login details (if you create an account)

Information Collected Automatically

When you visit our website, we automatically collect:

  • IP address
  • Browser type and version
  • Device information
  • Pages visited
  • Time spent on pages
  • Referring URLs
  • Cookies and tracking data

This helps us improve site performance, security, and user experience.

Cookies

We use cookies to:

  • Enable essential site functionality
  • Remember your cart
  • Maintain login sessions
  • Improve performance
  • Analyse traffic
  • Support marketing and abandoned‑cart recovery

You can manage or disable cookies in your browser settings.

Comments

If you leave a comment:

  • We collect the data shown in the comment form
  • We store your IP address and browser user agent for spam protection
  • An anonymised hash of your email may be sent to Gravatar to check if you use the service

Uploaded Media

If you upload images, avoid including EXIF GPS location data. Visitors may be able to extract location information from images on the site.

Embedded Content

Pages on this site may include embedded content (e.g., videos, images, payment widgets). Embedded content behaves exactly as if you visited the external website directly.

These websites may collect data, use cookies, and track your interaction.

How We Use Your Data

We use your information to:

  • Process and fulfil orders
  • Provide customer support
  • Send order updates
  • Improve our website and services
  • Detect and prevent fraud
  • Send marketing emails (only if you opt‑in)
  • Recover abandoned carts (if consent is given)
  • Comply with legal obligations

We do not sell your data.

Who We Share Your Data With

We only share your data with trusted third‑party providers necessary to operate our business, including:

  • Payment processors (e.g., Stripe, PayPal)
  • Email service providers
  • Delivery and courier services
  • Website hosting and security providers
  • Analytics and performance tools
  • Anti‑spam and fraud‑prevention services

If you request a password reset, your IP address will be included in the reset email.

All third parties are required to keep your data secure.

How Long We Retain Your Data

  • Comments: retained indefinitely
  • Orders: retained for 6 years (legal requirement)
  • Accounts: retained until you request deletion
  • Analytics data: retained according to provider policies
  • Email marketing data: retained until you unsubscribe

Your Rights

Under UK GDPR, you have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate data
  • Request deletion of your data
  • Request restriction of processing
  • Object to certain types of processing
  • Request a copy of your data (data portability)
  • Withdraw consent at any time (e.g., marketing emails)

To exercise these rights, contact us at: support@mfxplates.co.uk

Where Your Data Is Sent

Visitor comments may be checked through an automated spam detection service.

Other data may be processed by:

  • Hosting providers
  • Payment gateways
  • Email marketing platforms
  • Analytics tools

All providers follow GDPR‑compliant data handling.

How We Protect Your Data

We use:

  • SSL encryption
  • Secure payment gateways
  • Firewall and malware protection
  • Access controls
  • Regular security audits

We never store full payment card details on our servers.

Contact Us

If you have questions about this Privacy Policy or how your data is handled, contact:

MFX Plates
Email: support@mfxplates.co.uk
Website: https://mfxplates.co.uk

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